The Tourism Authority of Thailand, better known as TAT, aims to bring in worldwide hip-hop stars such as Thai-born K-pop singer Lalisa Manoban of Blackpink and Italian opera singer Andrea Bocelli as part of this year’s Phuket New Year countdown event.
Lisa’s solo mini-album “LALISA” had 73.6 million YouTube views in 24 hours, making her the most-watched video in the world for views on YouTube in 24 hours.
Andrea Bocelli & LALISA To Perform at Thailand’s Reopening
Andrea Bocelli, an Italian opera singer who is blind, has sold over 75 million records worldwide.
Both intend to perform in Thailand on New Year’s Eve to formally reopen the country for business.
According to the TAT Governor, this project is still in the works and will need further government budget approval and private sector sponsor.
The objective is to improve tourism confidence and bring Thailand back into the limelight after the Thai Prime Minister declared that most of the country would reopen to vaccinated travellers without quarantine in November.
Estimated Cost for Concerts
A public and private partnership should be formed to produce the event. With the state budget paying 200 million baht and private sponsors giving an extra 300-400 million.
Please keep in mind that because this is a Thai government-planned event, all information is subject to change with or without notice.
The Italian opera singer is scheduled to perform in Bangkok at Sanam Luang, near the Grand Palace.
According to the TAT Governor, Lisa’s concert might take place near Phuket’s Sarasin Bridge, the island’s only entry point from the mainland. He stated that the move seeks to promote the Phuket province as a world-class tourism destination, according to the state-run news agency NNT.
Fans of Blackpink, nicknamed ‘Blinks,’ may flock to Phuket if one of their favourite singers makes an appearance. At least that’s the hope of TAT and local business.
According to the TAT Governor, Phuket may host the countdown ceremony since the Thai government has already created a strategy to make Phuket a “World Class Destination,” as reported by the CESA earlier this month.
The Governor also stated, rather than tourists or holiday goers, the bulk of travellers using the sandbox program were business travellers or people with specific goals.
According to the Secretary-General of the Association of Thai Travel Agents, their appearances would cost 200 million baht, equivalent to about $6 million.
If just one million foreign tourists were attracted solely by Lisa’s appearance and spent 75,000 baht each in the country. It would generate 75 billion baht, equivalent to about $2.2 billion.
This is especially impressive because it is extremely rare for a Thai-born artist to become internationally famous with just one music video reflecting Thai identity.